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Engagement 02

The Catalyst

An engagement for businesses that know roughly where they are going but are not moving. We find what is blocking movement and work on it.

The Catalyst, an Iconiq Consulting engagement

Who it is for

  • Businesses with a product and a market but flat numbers
  • Companies getting attention that never turns into revenue
  • Teams working hard without commercial momentum
  • Founders who have tried tactics and want the root cause looked at

What it addresses

  • Enquiries arrive and then disappear
  • Sales conversations stall at the same point
  • Marketing activity is happening without a commercial system behind it
  • The customer journey has gaps nobody owns
  • Effort is high, movement is low

What to expect

What you can reasonably expect from us.

Every engagement is shaped around the business in front of us. The scope is agreed before work begins.

01

A clear view of where movement is being lost

02

A commercial path that connects attention to revenue

03

Practical changes to the customer journey and sales execution

04

Priorities sequenced so the team is not doing everything at once

The kind of work involved

01

Tracing how a customer finds you, evaluates you and buys

02

Reviewing acquisition, sales conversation and follow up

03

Identifying the two or three constraints worth fixing first

04

Working with your team to put the changes in place

Next step

Tell us what is happening in the business.

The application takes a few minutes. It helps us understand the company, where it stands and what it needs. We read every one.